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These aren't your granddaddy's trucks. Well, they might be if you popped the hood and looked at the engine but, if you peek inside the cab, you'll see more than your ancestors could have dreamed.

As consumer demand for trucks that tow yet offer style increases, automakers are responding big time.

Ford knew that last year when it introduced the new F150, says Larry Nairn at Merlin Ford in the city's north end.

"People aren't buying trucks for the same reasons they used to," he reports. "About half of our trucks are four-door crewcabs. They're basically people movers. You can seat plenty of people in the cab but also haul stuff in the box. " The F-150 comes in a regular cab model but also offers an extended SuperCab and a SuperCrew, offering seating for up to six passengers.

Ford teamed up with another automotive legend last year, Harley Davidson.

The F-150 Harley is a specially trimmed SuperCab with 5.4 V8, 2WD or 4WD, and the 6.5-ft Styleside box.

This year the 2007 F-150 Super- Crew is available in five trims, ranging from the 139-inch WB XLT Styleside to the 150-inch WB Lariat Styleside.

Interiors are left to the buyer's imagination, Nairn says. "You can go from your regular cab work truck to models that have all of the amenities like the King Ranch. That comes with leather seats, navigation, radios and a DVD player." He adds that constant redesign has kept Ford trucks at the top. "These trucks have been popular for the last 50 or 60 years. It's not something that just happened. The F series has a strong reputation for being strong and well built." Unlike its namesake, the Toyota Tundra is hot, hot, hot.

"The Tundra is completely redesigned for 2007 with an emphasis on bigger," says Darcy Zakowski at Ens LexusToyota. "That includes a 4.7 liter engine and a new 5.7 engine that is rumoured to be a tad over 400 horsepower with 10,000-pound tow capacity." The new Tundra also features a longer wheelbase, a more muscular hood and accent lines that make the body look absolutely buff. Toyota president and CEO calls it the "biggest, boldest, bad-ass truck in history." While delivering the power outside, the 2007 Tundra will also offer more space inside, including more shoulder room, more hip room and a glovebox designed to carry a large thermos.

There's also a JBL audio system, Bluetooth connectivity, power driver's seat and a camera hidden in the tailgate.

"There's even word that they're coming out with a full eight-foot long box version with the larger cab," Zakowski says. "That will appeal to people. You can fit your family but still tow the boat or trailer." Bigger is better over at Dodge City, too, especially when it comes to the Dodge Ram. "Last year they came out with the Mega Cab," says Kevin Strunk.

"This is the largest cab on the market right now, 20 inches longer than the Quad Cab." Comfort is the emphasis with the Ram 2500 Mega Cab offering limousine- like comfort with rear seats that recline, 44.2 inches of legroom and separate heat/air conditioning outlets.

For 2007, Dodge has added options like an antiskid system and remote engine starters. The Ram is available with three engines - a V6, a 4.7 liter V8 and Chrysler's 5.7 liter Hemi V8.

Like the other models, the Ram, notably the Laramie model, offers a host of features for added luxury. "You can opt for sunroofs, DVD players, navigation and a Premium Sound System," Strunk says.

Saskatoon will become even more of a Silverado city when Chevrolet introduces its 2007 model.

"Our sales staff that follows the changes are excited about the new model," says Carl Bunnin at Saskatoon Motor Products.

"The ride will be what most people notice with the new Silverado," he adds.

"It's a more rigid, firmer truck that offers greater stability on the road." That's because Chevy designed the Silverado from the ground up, implementing a new platform, better handling and increased towing and hauling capability.

Powertrain options include a popular 315-horsepower 5.3-liter V8.

Bunnin notes the Silverado's interior is golden, with features like elevated seating, Solar-Ray tinted glass and finer details, like programmable power door locks (LS and LT) or large, easy-to-read gauges. Models like the LT offer features you'd find in most luxury sedans, with amenities such as dual-zone automatic climate control, full-feature, eight-way power adjustable plus power lumbar adjuster, heated front bucket seats with leather inserts and a sixspeaker Premium Bose audio system.